Our Climate Crisis

There are many reasons why the TINCTURE brand was formed. A mother, searching fruitlessly for products which wouldn’t trigger her child’s allergies. A longing for luxurious household products that come without chemicals and without compromise. And an awareness of the desperate need for immediate action to save our planet.

Today, the effects of the world’s climate crisis and the requirement for us all to step up and take action could not be clearer. Australia is burning. It has been for some time. Lives have been lost – an estimated half a billion animals and at least 20 people, with 28 still reported missing, so far. Homes and habitats have been destroyed and the fires are expected to rage for months more.

No-one likes to read about the horrors of the world. Seeing all of the climate crisis predictions become a reality is scary. Really scary. But in our minds, sitting back and doing nothing is scarier still. The planet and all who live here is in dire need – but it’s not too late for us all to make the changes needed to move forward into a future that isn’t quite so bleak. And we’re here to help return the power to you, with a few simple tips on what you can do to help with the Australian bush fires and the climate crisis as a whole.

Did climate change trigger the Australian bush fires?

This is, of course, a complex question that many experts are discussing right now. While it wasn’t caused by the direct sparking of greenhouse gases (gases which become trapped in the earths atmosphere and heat up. Emitted from VOCs found in many household products, industrial and agricultural processes and the burning of fossil fuels to name a few culprits.), the effects these gases have had on the environment and weather systems are thought to play a leading role.

Australia experienced its hottest year on record in 2019, climbing 1.5 degrees Celsius higher than the average, according to a report by the Bureau of Meteorology. This rising temperature and drought has presented catastrophic fire danger.

The fires have been blazing for three months now and are believed to have released 350 million metric tons of carbon dioxide. Experts have estimated it will take a century or more to absorb the carbon dioxide released, meaning our own personal changes to reduce emissions are more important than ever.

How you can help

It’s all too easy to get stuck in a loop of powerlessness. Feeling as though it’s too little too late. But small changes can amount to big changes very quickly, if we all band together. By making changes in your life, encouraging others to do the same we can work towards a brighter future for all.

Put pressure on world leaders

The biggest change will come from those who have to power to radically alter industry and climate action for countries as a whole. But it’s down to the people to demand it. If you’re in Australia, write letters to your local MP imploring them to take action on climate change. If you’re outside Australia, put pressure on your own government through letters, petitions and peaceful protest. And take to social media platforms too, to spread awareness and publicly call for change. This is a global problem, it will take global solutions to fix it.

Ditch chemical products

From household cleaning products to interior paints, air fresheners and aerosol deodorants, there are many, many products used every day in many homes which release VOCs at an alarming rate. This is not only harmful to your health, but the health of the planet as a whole.

Make 2020 your year for ditching toxic chemicals in your home by switching to clean brands, like TINCTURE. Share your favourite brands on social media so others can do the same.

Reduce global emissions

You can help reduce global emissions even further in various ways. Reducing your meat and dairy intake, or going full on vegetarian or vegan will have a big impact. Choosing to holiday on home soil rather than taking a plane this year will also support change. Car-pooling, walking, bike riding or usual public transport where possible. And also supporting sustainable fashion – choosing small brands, organic cotton and even second hand finds will help reduce the massive amount of emissions produced by the textile industry.


If you are able to donate to help those in need, there are many ways to do so. Here are a list of charities, services and associations as published by cnet.com on the 4th January: