Our award-winning cleaning and home products are 100% natural, non-toxic, antiviral, antibacterial, sustainably sourced, biodegradable and free from harmful toxic chemicals.

They smell amazing and work just as well, if not better, than chemically based alternatives which pollute the air in your homes and can be detrimental to your health and the health of your loved ones.

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We're On A Mission

To get as many people as possible to make the switch to non-toxic cleaning products that are air, soil and ocean safe. This is why it matters:

Air Impact

The air in a typical home, school or workplace is up to five times more polluted than the air directly outside.  (UK/US Environmental Protection Agency) And the biggest culprit, chemicals from household cleaners

 7 million people die each year from air pollution and many of these mortalities are directly attributed to indoor air pollution. 

We are on a mission to help raise public awareness on the issue of indoor air quality and provide you with practical cleaning alternatives that do not release harmful VOCs (Volatile Organic Compounds).

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Soil Impact

The UK alone generates 2.2 million metric tons of plastic each year. 

Plastic takes over 400 years to decompose. According to the US EPA (Environmental Protection Agency), almost every bit of plastic ever made and sent to landfill still exists. 

We have committed to reducing these landfill figures through our infinitely refillable antimicrobial white bottles and cyclical subscription service that decrease household waste.

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Ocean Impact

We produce 100,000 commercial chemicals which are often used in everyday products. These insoluble chemicals leach into our oceans and shift its PH and CO2 levels, leaving it unhabitual. 

100% natural does not necessarily mean 100% ocean safe. It all depends on the mixture and quantity of natural ingredients. 

It has taken a lot of time and research to ensure that all of TINCTURE's cleaning products are both 100% natural and 100% ocean safe

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TINCTURE was started out of pure passion.

I first became concerned about pollution as a new mother. Fast forward a few years and a few more children (!) I realised that I had been focusing on protecting them from outside pollutants when the culprits were shockingly much closer to home - it was in fact the indoor air pollution caused by non-toxic cleaning products.

As a result of my findings, I searched everywhere for high performing, non-toxic cleaning products. I was shocked to find that even 'natural' cleaning alternatives included harmful ingredients. I refused to live with a house smelling of vinegar for the rest of our lives so I started to develop TINCTURE!

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How It's Going

After years of rigorous testing and clinical trials, we have managed to create products that not only really really work and smell amazing (no vinegar here), but also have the health of your family and our planet at their heart.

All of our blends have been inspired by ancient monastic wisdom of active botanicals and their properties. Essential oils enhance not only the product performance, but also our wellbeing. We use the power of nature to clean, protect, restore and uplift your home without the use of harmful toxic chemicals. Buying TINCTURE is buying peace of mind that the surfaces you touch and the air you breathe is safe for all the family.

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Where We Want To Be

Our mission is simple, to continue to campaign and raise awareness around indoor air pollution and the dirty secret behind a $50bn industry.

We intend to build on our range to offer 100% natural non-toxic products that are better for you, your loved ones, your home and the planet. Everybody wins!

Join us in our mission and make the switch to non-toxic today!

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Tincture Journal

The Humble Earthworm

To achieve environmental sustainability, we must start with our soil. The custodians of the soil are the nation’s farmers, and their farming metho...

CLOTH Collective

CLOTH Collective

A company we hold close to our hearts is Cloth Collective, which creates beautiful naturally hand-dyed, climate-positive cloth. Read how their insp...