Scientists estimate the air in your home can be up to 5x more polluted than the air directly outside. This is particularly concerning as we spend over 90% of our time indoors.¹ While many factors contribute to poor air quality – conventional home cleaning and fragranced products are silently polluting the air we breathe.
Our 100% natural formulations tackle the indoor air crisis head on. Every blend is scientifically tested to contain no toxic ingredients – and to have no negative impact on the air you breathe.
Indoor air pollution is the next diesel scandal.
Prof S Holgate
UK Government Scientific Advisor
The hidden pollutants inside our home
Toxic pollution quietly builds inside the home, often from the very products used to clean it. With every spray, pump and wipe, traditional cleaning products release invisible compounds that linger in the air and settle onto every surface – lasting not just seconds but possibly weeks, months and years.
Over the last 100 years, the home care industry has conditioned us into believing “clean” chemical smells, such as bleach, signify a healthier home. But the truth is many conventional cleaning products are polluting our air and damaging our health.
We need to talk about limonene
There’s a widespread belief that natural products are automatically safe. But there’s one organic compound commonly used in natural cleaners that can become toxic in your home: limonene. It’s naturally derived from the rinds of citrus fruit.
While considered low-toxicity, limonene can react with ozone in indoor air to form secondary pollutants – such as formaldehyde. This is a known carcinogen and can irritate the eyes, nose, throat and lungs.
Despite the fact that we spend over 90% of our time indoors in the UK, air pollutant regulation focuses almost entirely on the outdoor environment… The INGENIOUS project will provide a comprehensive understanding of indoor pollution in UK homes including the key sources and the drivers of behaviours that affect our exposure to indoor air pollution.
Professor Nicola Carslaw
University of York
Why TINCTURE is truly non toxic
Published research on air pollution
American Journal of Respiratory and Critical Care Medicine
A 20-year study followed more than 6,000 people to find out how lung and airway function is affected by cleaning at work and home. Lung function dramatically declined in women working as cleaners or regularly using cleaning chemicals at home.
The effect on lung health was equivalent to smoking 20-cigarettes a day.
Harvard University and the French Institute of Health (INSERM)
The 30-year study found using bleach and bleach-based products and other household disinfectants just once a week increased the risk of chronic pulmonary respiratory disease (COPD) by nearly a third.
COPD is a common, preventable respiratory disease. The WHO predicts it will be the third leading cause of death by 2030.
Canadian Medical Association Journal
Scientists have linked the use of common household cleaning products, such as disinfectants to altering babies and infants gut bacteria, predisposing them to obesity.
The World Health Organisation (WHO)
The WHO estimates seven million premature deaths worldwide are caused by air pollution. Double the number caused by obesity.
Protecting your family, children, pets and the planet is our number one priority.
TINCTURE LONDON
