Studio William Recommends TINCTURE London for Care of Cutlery.


Studio William Recommends TINCTURE London for Care of Cutlery.
Stratford-upon-Avon, UK. July 2019.

Midlands-based cutlery maker and Food Service consultancy, Studio William, have partnered with TINCTURE London to enhance their existing Care of Cutlery service, which forms part of the brand’s long-term customer service strategy.

Renowned for their multi-award-winning cutlery ranges and innovations in creative dining, Studio William is investing in cementing long-term relationships with clients and consumers alike.

William Welch, designer and CEO of Studio William, tells us, “We make beautiful products that last a lifetime. And they genuinely will if cleaned and stored properly. In this new age of the environmentally-conscious consumer, the need to move away from a ‘disposable mindset’ is paramount. Our Care of Cutlery service aims to show people how easily they can give these everyday objects longevity.”

The cabinet bursting with awards is a clear testament to the fact that Studio William has always focused on making premium products that endure. Welch adds, “TINCTURE London's products will help our customers take better care of their investment so they don't have to keep buying replacement items. We’re far more interested in being a brand that gives something back.”

So why TINCTURE London?

Leading the partnership was Marketing Manager, Andrew Greenhalgh. “There are strong synergies between TINCTURE London and Studio William.” He tells us. “Both our products use materials that are ethically sourced, traceable, environmentally friendly, and of the highest quality. We draw inspiration from nature and natural materials. Our packaging is recycled and recyclable. We invest in our planet, in our people, and in positive changes to the way people live and work. Finding a safe, effective, chemical-free cleaning solution that complements our products is really exciting. We believe our customers will love this marriage of two ethical, premium brands."

TINCTURE London - 100% Natural Products.

Launched in 2017, TINCTURE was started out of a pure passion by Angelika Davenport (PhD). As a mother of four children, she searched everywhere for high performance, non-toxic cleaning products that were totally safe to use around the entire family including our pets and that did not exacerbate common conditions such as asthma and eczema.

As a result, Angelika has created award-winning and clinically-tested luxurious cleaning items, which blend active botanical extracts and pure essential oils with antiseptic properties that are both family-friendly.

TINCTURE exudes cleanliness in every sense of the word, from its minimalist packaging design, production methods, and its impact on wellbeing.

Of their partnership with Studio William, TINCTURE's Angelika says, "We are delighted to be working alongside this iconic British brand, championing ethical and conscious manufacturing. We need to challenge previously conceived conventions in the cleaning market as well as challenging the throw-away culture."

British by design and manufactured in England, many of its carefully selected ingredients are sourced locally. There are no harmful chemicals that exacerbate conditions such as asthma. You will, however, find silver in its formula and dispensers, which prevent the spread of bacteria; A real first for the homecare industry.

Recommended by Studio William

TINCTURE London products are recommended for cutlery care by Studio William and can be purchased directly from

Press Enquiries:

Studio William: Andrew Greenhalgh                                         TINCTURE London: Hannah Moreland
Email:                          Email:
Tel: (+44) 01386 800 000                                                          Tel: (+44) 020 3598 4895